It isn't because we're the biggest firm, or the flashiest. Old-fashioned values like honesty and hard work don't make for glitzy headlines or high-impact copy.

But think U.S. Sterling Capital and words like integrity and professionalism come to mind. Not that you should have to take our word for it: ask any one of our 4,000 active institutional investors, all of whom place in excess of $8 billion annually with our clients.

After nearly two decades in the certificate of deposit industry, our unwavering commitment to ethical dealings and immediate attention to the needs of our clients have helped us become the nation's premiere referral service of jumbo CDs.

Like we said, it's not a secret. It's just good business, plain and simple.

Check in daily to use our new CDs vs. Treasuries rate graph and to quickly see the Best CD Rates available anywhere in the country.